It's so true how couples just hire a caterer without really discussing what is important to them. This article I came across is one to pay attention to people! One of the biggest pains we've had in past events have come from unprofessional catering.
Some of my catering pet peeves ~
Frozen food ~ or even a bad choice of quality can taste frozen even if prepared well.
Just hired temps! ~ Can you (caterers) at least interview who you're sending to work an event?
Caterer's who think the show is about them ~ really, we're all busy in this industry, but a return phone call might be helpful so that you know what else is happening! Open communication is KEY! Believe it or not, there are others who can and will do what you're doing and maybe even better, so get off your high horse's and realize that every event needs your special attention that there is no "hero status" to be declared in an event.
Anyway, please click on the link above and have a good read ~ then really think about what matters and really how important your catering is to your event and how much of a reflection it has on you!